{DESIGN: delicious packaging}

Does the same rule apply for food packaging as books? I say yes. And I say when it comes to Jamie Oliver’s packaging you ignore it and totally judge it by how damn pretty it is. I haven’t actually used any of the products but I’m willing to bet that what’s on the inside lives up to what’s on the outside. Above all, this just goes to show how important well-designed and functional food packaging can be!

You’ve probably already seen some of it, it’s been around for a little while. But let’s take a look. Honestly I love it all so it was hard to narrow down:

(image source)

Beautiful huh? The last one, the Panettone is my favourite…and not just because I’m an Italian Pannettone lover. The box is stunningly eye-catching yet remarkably simple, but also a realtively unique shape. It reminds me of the boxes you can get at somewhere like https://www.ctpboxes.com, where they make custom boxes for small businesses that could perfectly replicate the artisan look that Jamie Oliver has manged to capture here.

This collection is so great for many reasons.

First it’s broken the design rule of cohesiveness. There’s different styles, colours, fonts, design elements etc. and yet it all seems like it belongs together. There really isn’t a brand standard but it all says Jamie Oliver loud and clear. I think this keeps the brand fresh and interesting.

Jamie Oliver’s product have succeeded where many wish they could. They’ve managed to make their mass produced items look like they’re homemade, artisan, or at very least more one-of-kind local type of fare.

Lastly they’ve made something where the packaging is just as desired as what it holds. I don’t think I’m alone in admitting that not only would I love to show off this packaging in my kitchen but in some cases I may actually pick something because of the packaging.

To be honest, those from the food industry who really want to expand their food business (like Mr. Oliver) should take care of the packaging. Yes, the quality and quantity of food are really important, but so are the packaging methods and materials. It creates the first impression of any product. That is why it is better to have an idea regarding different packaging solutions offered by companies like Duplo International. This can further help food business owners to gain more customers (like me). Also, don’t just think that packaging is all about “shapes” and “products”. It has more to do with the artist inside you.

Anyway, congratulations to Mr. Oliver on another big success. But are we really surprised?